"Isn't the Copywriting Industry Too Crowded?" Here's the truth.
“Isn’t the Industry Too Crowded?”
It’s a fair and urgent question—and one I’ve heard from a lot of smart, thoughtful people just starting out:
“Isn’t the industry congested, overcrowded?”
The truth is this ...
The Industry IS Crowded—With Gigs on UpWork!
The industry is indeed congested and overcrowded -- with gigs on Upwork, specifically.
Thousands are available to propose to every day.
And for all I know, on Fiverr too, and others. But personally I only ever use UpWork. (And no, I have no affiliate payment or other benefit from them for saying so. They're just excellent for me and for you as freelancers so I tell you that.)
"Ok, Smartass Dave, but is it overcrowded with copywriters?"
Answer is: No, it is not overcrowded with copywriters who know the following (all of which I teach in great detail in my course Side-Gig Copywriter in 6 Days:
- How to learn and focus on basic perennially in-demand genres (Since you already know how to write, you can master one of these genres in 6 days, and live on it for the rest of your life.)
- How to approach clients (This is huge)
- How to focus on doing what brings in gigs and $50/hour to $100+/hour money directly, and fast (No website needed, no social media, no business cards, no conferences, none of that)
How Side-Gig (or Full-Time) Freelance Copywriters Thrive
In side-gig (or full-time) freelance work, you have several clients, and you're always keeping a hook or two in the water to catch more. Inevitably clients' needs change and the works pauses with a particular client.
Or it ends with a particular client. But that ending not a shock at all -- and because you follow my easy system of always finding new clients on UpWork, you always have more than one client. And you always have new clients coming on board.
In fact, you'll be saying "No" to opportunities, because you have so much work. You'll even drop some clients, because you don't like working with them as much as a new client you found, and you only have so much time in the week.
All, that is, if you follow my easy, highly effective, highly-personalized, 5-minute client approach formula. (Taught in great detaiil in
Just Follow the Process
Stick with the program. Ping me any time with any question. Follow the simple strategy. If you approach 10 clients a day for two weeks, using my 5-minute approach formula, you're certain to start landing gigs -- and some of them will be ongoing.
As the ongoing gigs accumulate on your schedule, you'll soon (two months?) be billing 20 to 30 hours of work per week, at $50 to $100+.
It's real. It happens all the time. It's a numbers game, once you know an effective strategy like the one I teach.
It's even guaranteed -- in the way that if a person puts a hook baited appropriately in fish-inhabited waters, it's guaranteed, over time (and a short amount of time), to catch fish on a regular basis.
Copy Is Always in Demand
The industry of copywriting supplies THE most commonly needed resource for businesses: copy. Without good copy, and a constant supply of it, any business that's online (and plenty that aren't) will die. Copy is the raw material of advertising. Even video or print image advertising needs words.
AI Will Not Replace You
AI is a tool. You must learn to use it. (My course Master AI Copywriting & Strategy in 6 Days teaches this.)
But it will will always require a person with copywriting skill, and reliability, to manage AI writing so that it's effective.
AI writing straight out of the box is never good enough, no matter how detailed your prompting of it, simply because the competition will be using AI-assisted writing that is then human-polished, audience-specific, emotionally appropriate, and brand-personalized.
So—What Now?
The clients are there, the money is real, and the system works—if you work it. Just take it one step at a time, keep going, and trust that momentum builds quickly.
Your copywriting teacher and coach,
David Wimberley
I help aspiring copywriters launch profitable side-gig or full-time careers fast with hands-on, step-by-step training, so you can earn on your terms without years of frustrating, lonely trial and error.
See what you get in my groundbreaking courses:
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